Digital products will be the way many products are going. They are around in the computer business at least since the first computers were produced. And they are available in retail markets since at the very least CDs became popular (before that they were probably technically magnetic tape products).
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But because the internet, they’ve appeared everywhere.
Which means you could be thinking of making your personal digital product or perhaps a range of them.
I’d encourage that – it’s fast, fun and may be profitable!
Most likely the easiest digital product to generate is an audio one.
The program is free – Audacity is available for Windows, Apples and Linux – and decent quality microphones are cheap enough. The Plantronics DPS400 one I take advantage of cancels out background noise and won’t break your budget.
Then all you have to to accomplish is decide what you are going to make your digital product about, write a script or an overview and then start recording.
That probably sounds too easy. However in essence that’s all there is to making your personal digital product.
Of course, there are lots of steps inside all of those main parts. The most critical is deciding what you’re going to include in your brand-new product. Generally, you should aim at teaching a very important factor well for each product you create.
There are a couple of reasons for that:
People generally prefer specific information rather than “jack of most trades” information
It usually commands an increased price
Consider what you pay for in the way of digital products. If it’s console and video games, you’ll choose the latest blockbusers, not the compendiums. Exactly the same applies to books – you’ll purchase a method to lose 7 pounds in 7 days a lot more readily than you’ll buy one that teaches you how to eat a balanced diet without exceeding the most notable on calories. Even though they would probably provide you with the same end result.
The same applies to your digital product. Find a need – or actually a “want” – and fill it. There’s a crucial difference between needs and wants.
Perhaps a third of the populace here in the united kingdom are overweight. But that doesn’t mean they’re all ideal candidates for an electronic product teaching them getting healthier.
You must drill down to those who not only need the information you’re selling but have a big enough need to say “I want that now”.
It’s also a easier sale. So before you may spend time making your digital product, consider whether or not people will actually want what you’re creating.
Then go on and produce it, package it up with a good sales letter and a download page of some sort.
Then drive traffic to it using articles like this one, posts on your website, videos on YouTube. So when many other methods as you can come up with regularly.
Once you start getting some traffic and sales, concentrate on both or three methods which are working best. But that’s getting ahead of ourselves – you need to make your digital product first!