How to Write a Promotional Article

Unless you’ve been hiding under a rock for a few years, you’ve probably come across the business buzz phrase that to be truly successful, you need to become “an expert in your field.” You need to show your potential customers that you’re not just hawking a service or product–you are an expert in your chosen field and can provide the solution to their problems. A great way to establish yourself as an expert to your potential customers inexpensively is by writing business articles.

You don’t have to be a professional writer to write these articles. You only need the desire to share some knowledge with your potential customers. By following a few simple guidelines, you can write an article that gives your readers valuable knowledge and yourself publicity.

Please don’t forget that an article is not the same as an infomercial. A good article will not mention your business product or company name. Instead, it will give readers information and give them the incentive to find out more about you and what you do. Don’t be afraid that you are giving away all your hard-earned knowledge. You are just going to give away some useful information to establish yourself as the “go-to” person. After you’ve positioned yourself as an expert, who do you think readers will contact when they need your service or product?

What topics could you write about? Better yet, pay for essay reddit what topics could you write about that your customers would like to read? If you have several possibilities, jot them down. Choose your strongest topic. Create an outline with your subject and your main points.  Remember, this is not going to be a book length. Usually business articles range from 500-2000 words–at most a few pages. As you write your article, keep the following points in mind:

o Follow the basic essay rules. Every article should have an introduction, a body and a conclusion. Your intro should address the topic of the article, the body is the supporting points and the conclusion is a “call to action.” This encourages your readers to put their newfound knowledge into practice.

o Categorize your information. Some of the most popular business article types are those that break a process down into steps or tips. If that format doesn’t work for you, at least do subheadings. That makes it less intimidating to your reader than a solid black chunk of text and it also allows your readers to scan for the main points if they don’t have time to read your whole article.


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