Top 5 Tools to Research your Competitors on Social Media

Top 5 Tools to Research your Competitors on Social Media

If you want to stay ahead of the competition, it’s important to be proactive and research your competitors on social media. By understanding what they’re doing right and where they’re falling short, you can adjust your own strategies accordingly. 

To help you in your quest, we’ve put together a list of the top 5 tools for researching your competitors on social media. These tools will help you spy on their activity, understand their audience, and track their growth. So without further ado, let’s get started!

  1. Social Mention

Social Mention is a free tool that allows you to track and analyze mentions of your brand or competitor across the web. Simply enter a keyword or phrase, and Social Mention will scan social media platforms, blogs, forums, and more for any mention of that keyword.

A tip from a leading social media marketing agency – You can then use the results to see how often your competitor is mentioned, what kind of sentiment is associated with those mentions, and which platforms are being used most frequently. This information can give you valuable insights into your competitor’s online presence and help you adjust your own strategies accordingly.

  1. BuzzSumo

BuzzSumo is a tool that allows you to see the most popular content across all social media platforms. Simply enter a keyword or topic, and BuzzSumo will show you the most popular content related to that keyword.

Digital Marketing Services in Utah shared that you can use the results to see which topics are resonating most with your competitor’s audience and adjust your own content strategy accordingly. For example, if you notice that your competitor’s audience is engaging more with blog posts than video content, you might consider investing more time and resources into creating blog posts of your own.

  1. Google Alerts

Google Alerts is a free tool that allows you to track mentions of your brand or competitor online. Simply enter a keyword or phrase, and Google Alerts will send you an email notification any time that keyword is mentioned online.

You can use Google Alerts to keep tabs on your competitor’s online activity and quickly react to any mention of your brand. For example, if you see that your competitor has been mentioned in a positive light, you can quickly share that article or post on your own social media channels.

  1. Hootsuite Insights

Hootsuite Insights is a paid tool that allows you to track, analyze, and respond to mentions of your brand or competitor across the web. Simply enter a keyword or phrase, and Hootsuite Insights will scan social media platforms, blogs, forums, and more for any mention of that keyword.

You can then use the results to see how often your competitor is mentioned, what kind of sentiment is associated with those mentions, and which platforms are being used most frequently. This information can give you valuable insights into your competitor’s online presence and help you adjust your own strategies accordingly.

  1. Simply Measured

Simply Measured is a paid tool that allows you to track, analyze, and compare your social media performance to that of your competitors. Simply enter a keyword or phrase, and Simply Measured will generate detailed reports on your social media activity and that of your competitors.

You can use the results to see where you stack up against your competition and identify areas where you need to improve. For example, if you notice that your competitor has more followers on Pinterest than you do and has limited knowledge on how to use Pinterest, you might consider investing more time and resources into your Pinterest marketing strategy.

Conclusion

Researching your competition is an essential part of any social media marketing strategy. By using the tools and techniques we’ve outlined above, and working with a reputable digital marketing agency, you can get a better understanding of your competitor’s online presence and adjust your own strategies accordingly.

Do you have any other tips for researching your competitors on social media? Share them in the comments below!

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